Privacy & Cookie Policy

Last Updated: 21 June 2026

We are committed to protecting and respecting your privacy. This Privacy and Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our contact or booking forms, or interact with our digital services.

PART 1: PRIVACY POLICY

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name, email address, and telephone number, that you voluntarily give to us when you choose to submit a contact form or request a consultation.

• Special Category / Clinical Data: If you use the online "Referral Form" you may voluntarily submit health details.

• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Specifically, we may use information collected about you via the Site to:

• Schedule, confirm, or modify clinical consultations and appointments.

• Respond to your customer service requests, inquiries, or feedback.

• Deliver promotional material, newsletters, or information regarding practice plans and special offers (only where you have explicitly opted in).

• Monitor and analyze website usage and trends to improve user experience.

• Prevent fraudulent transactions and protect against malicious activity.

3. Legal Basis for Processing (GDPR/UK Data Protection)

If you are accessing this site from the UK or EU, our legal bases for processing your data are:

• Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., submitting a contact form).

• Contract: Where processing your data is necessary to take steps at your request prior to entering into a patient treatment contract (e.g., booking an initial consultation).

• Legitimate Interests: Where it is necessary for our legitimate business interests, such as optimising website performance or securing our systems.

4. Data Security & Retention

• Security: We use appropriate technical and organizational security measures (including SSL encryption on all forms) to protect your personal information. However, please remember that no method of transmission over the internet is 100% secure.

• Retention: We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or clinical reporting requirements.

5. Your Data Protection Rights

Depending on your location, you have rights under data protection laws, including:

• The right to access: You can request copies of your personal data.

• The right to rectification: You can request that we correct inaccurate information.

• The right to erasure: You can request that we erase your personal data (subject to medical record retention laws which override standard deletion requests).

• The right to withdraw consent: If we are relying on consent to process your data, you can withdraw it at any time.

PART 2: COOKIE POLICY

1. What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and assist with personalization.

2. How We Use Cookies

We use cookies on our Site for the following purposes:

• Essential / Necessary Cookies: These cookies are vital for the fundamental operation of our website, enabling core features like security, network management, and accessibility. The website cannot function properly without these.

• Performance / Analytics Cookies: These cookies collect information about how visitors interact with our website (e.g., which pages are visited most often, or if a user encounters an error link). This data is aggregated and completely anonymized. We primarily use tools like Google Analytics for this.

3. Types of Cookies We May Use

4. How You Can Control Cookies

Most web browsers allow you to control cookies through their settings preferences. You can configure your browser to block cookies or alert you when a cookie is being set.

Please note that if you choose to disable or block cookies entirely, some parts of our Site may become inaccessible or fail to function properly.

PART 3: CONTACT US

If you have questions, comments, or wish to exercise any of your data privacy rights regarding this policy, please contact us:

• Clinic Name: Broadwood Dental Dental Implant and Aesthetic Clinic

• Postal Address: St Maurice’s Retail Park, 4 St Maurice’s Gate, Cumbernauld, G68 9FW

• Email Address: info@broadwooddental.co.uk

• Telephone Number: 01236 907481